The Promises of Programmatic DOOH in South Africa

The Promises of Programmatic DOOH in South Africa Bart Boogaard Sales Director South Africa, Amsterdam, Netherlands Sage+Archer (Credit: Box Digital, L’oreal, JCDecaux (Sandton City)) Programmatic has been around in digital for a while and now it is making its way to the OOH market as well. A new technology that not only streamlines processes but […]