52 reasons for airport OOH to smile

52 reasons for airport OOH to smile Brandon de Kock Director of storytelling BrandMapp (Credit: Unsplash) Sometimes, particularly walking around shopping centres and sitting in restaurants, I can’t help thinking how short our collective memory is. Like goldfish really. Or not, because it turns out that whole ‘four seconds’ thing is a myth: goldfish actually […]

Is your Billboard full of Ants?

Is your Billboard Full of Ants? Brandon de Kock Director of Storytelling BrandMapp Brandon de Kock, Director of Storytelling for BrandMapp, shares some thoughts on how consumer insights can help solve mysteries and sell OOH media. (Credit: unsplashed, Thomas Kinto) I once asked a grizzly old market researcher what he thought about big data. His […]