Understanding the Human Truth and Using Consumer Insights to tell Media Stories

Understanding the Human Truth and Using Consumer Insights to tell Media Stories Delicia Arjunan Media Strategist PRIMEDIA Broadcasting (Credit: https://www.pexels.com/photo/man-standing-infront-of-white-board-1181345/) At the very heart of everything we do as marketers, media planners and strategists lie in the very essence of what allows brands to grow and thrive. This very essence is known as the understanding […]