2026 Vision: The OOH Trends Shaping the Year Ahead

2026 Vision: The OOH Trends Shaping the Year Ahead As we look toward 2026, the Out-of-Home (OOH) industry continues to evolve at an incredible pace; powered by technology, data, and a renewed focus on creativity and impact. The lines between physical and digital media are blurring faster than ever, transforming OOH into one of the […]

OOH’s Original Influencer: The Campaign That Made the Industry Look Up

OOH’s Original Influencer: The Campaign That Made the Industry Look Up     It began as a bold idea from DOOH.co.za – South Africa’s leading Out-of-Home (OOH) news and industry platform – to remind the world that before hashtags, filters, and sponsored content, there was OOH: the original influencer. Months later, The OG Influencer has […]

OG Influencer Shines Through Strategic Participation at The Loeries and The MOST Awards

OG Influencer Shines Through Strategic Participation at The Loeries and The MOST Awards The OG Influencer campaign, a bold celebration of Out-of-Home (OOH) media as the original influencer, made a strong impact at two of the industry’s most prestigious events: The Loeries and The MOST Awards. With its bold and innovative presence, OG Influencer proved […]

Who Is The OG Influencer Lighting Up South Africa’s Screens?

Who Is The OG Influencer Lighting Up South Africa’s Screens? (Credit: Tractor Outdoor) Something bold has hit the streets – and South Africans can’t stop talking about it. (Credit: Relativ Media) From taxi ranks and roadside billboards to gyms, malls, Gautrain stations and golf clubs, bright yellow messages are popping up everywhere. They’re cheeky, loud […]