From your experience working on various brands across Africa, where do you see the greatest opportunity and what are the biggest challenges in Africa when it comes to OOH and Digital OOH?

From your experience working on various brands across Africa, where do you see the greatest opportunity and what are the biggest challenges in Africa when it comes to OOH and Digital OOH?  Eve Langkilde Managing Director The Last Yard (Credit: Alpha&Jam, Nigeria) OOH in Africa has a disproportionate share of investment compared to the rest […]