Misconceptions of DOOH in Africa

Misconceptions of DOOH in Africa Gafiedah Wilson Media Client Lead OMG (Omnicom Media Group) (Credit: OMG, Mozambique) In my 20+ years in Advertising and Marketing Industry I have witnessed the evolution of OOH in Africa. OOH has evolved significantly in the last few years and has become a cost-effective solution for reaching consumers on both […]