The Next Data Frontier for prDOOH is the Creative 

The Next Data Frontier for prDOOH is the Creative Howard Lonstein Trade Marketing Specialist JC Decaux Africa (Credit: JC Decaux Africa) In the dynamic landscape of programmatic Digital Out-of-Home (prDOOH) advertising, where data and automation reign supreme, it’s easy to overlook creative’s crucial role in driving engagement and achieving campaign objectives. According to OAAA (The […]

How to improve campaign outcomes through creative effectiveness

How to improve campaign outcomes through creative effectiveness Howard LonsteinView Howard Lonstein’s profile  Trade Marketing Specialist JC Decaux Africa In the fast-moving and ever-evolving world of advertising, one of the most important elements to the success of any marketing campaign is the creative. A recent study by Kantar and WARC affirmed that creative and effective […]