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The Transformative Power of Programmatic DOOH: A Tactical Approach to Campaign Success

The Transformative Power of Programmatic DOOH: A Tactical Approach to Campaign Success Irina Vlad Managing Director Ivie Media (Credit: The Media Factory) In today’s fast-paced and ever-evolving world of advertising, programmatic DOOH (pDOOH) has emerged as a game-changer, offering advertisers like myself the opportunity to be more strategic and agile in our campaign planning. As […]