The Evolution of Data-Driven Digital Place-Based Networks – The New “Everyday Television”

The Evolution of Data-Driven Digital Place-Based Networks – The New “Everyday Television” Jacques du Preez CEO Provantage   (Credit: Provantage) Digital out-of-home (DOOH) never stands still—much like the consumers it targets, from South Africa’s bustling airport terminals to the vibrant taxi ranks and everywhere in between. Digital Place-Based Networks (DPBN), in particular, have rapidly evolved, […]