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Getting a Grip on Complex Technologies

Getting a Grip on Complex Technologies Joe Spring Head of Location and Commerce Lightstone (Credit: Lighstone) With the exciting rise of various technologies in the media space, it’s not uncommon to feel intimidated or confounded. One particular example is geospatial technology – a phrase that not many people use on a daily basis. It conjures thoughts of […]

Road measurement? Sorted.

Road Measurement? Sorted. Joe Spring Head of Location and Commerce Lighstone This is what you’ve been waiting for. Lightstone has solved the challenge of measuring Out-of-Home audiences. About four years ago we developed an Independent Audience Measurement for OOH and brought on a number of large media clients. Since the start, we’ve committed to the […]