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The Behavioural Dynamics of Shopping Malls

The Behavioural Dynamics of Shopping Malls Joe Spring Head of Location and Commerce Lightstone It can be tricky to access data for South Africa’s malls and shopping centres because of the various holding companies and foot count technologies involved. The challenge is even more daunting when you don’t own the ecosystem, and are a supplier […]

Getting a Grip on Complex Technologies

Getting a Grip on Complex Technologies Joe Spring Head of Location and Commerce Lightstone (Credit: Lighstone) With the exciting rise of various technologies in the media space, it’s not uncommon to feel intimidated or confounded. One particular example is geospatial technology – a phrase that not many people use on a daily basis. It conjures thoughts of […]

Road measurement? Sorted.

Road Measurement? Sorted. Joe Spring Head of Location and Commerce Lighstone This is what you’ve been waiting for. Lightstone has solved the challenge of measuring Out-of-Home audiences. About four years ago we developed an Independent Audience Measurement for OOH and brought on a number of large media clients. Since the start, we’ve committed to the […]