Modern OOH: how progressive adtech will transform your business
Modern OOH: how progressive adtech will transform your business Jonas Glad CEO DoohClick (Credit: Tractor Ourdoor) Just some of the barriers to growth identified at WOO’s online Africa forum (held in February 2022) were a lack of standard formats, audience measurement and proof of play. And in what is a highly fragmented marketplace, contributors […]
What are the 3 most common misconceptions about Programmatic DOOH?
What are the 3 most common misconceptions about Programmatic DOOH? Jonas Glad CEO DoohClick (Credit: Tractor Outdoor) Let’s be honest. Programmatic outdoor is just another way of selling out of home inventory. And the extent to which media owners are set up to trade their assets programmatically varies wildly depending on which country or continent […]
What benefit does the right CMS offer media owners and how can this technology save media owners money in the long term?
What benefit does the right CMS offer media owners and how can this technology save media owners money in the long term? Jonas Glad CEO DoohClick (Credit: Doohclick) It’s true to say that in comparison to other media channels, digital out of home has historically been slow to implement automation. Old habits die hard and […]
DOOH: The Forecast Is Bright
DOOH: The Forecast Is Bright Jonas Glad CEO DoohClick Credit: Ocean Outdoor The Gods weren’t smiling on the British Isles this month where the heavens opened as the nation crowned its new King and Queen. A gift for those swift footed OOH advertisers not running either a Royal motif or commemorative creative. When better to […]
What can SA learn about CMS best practice from other markets and what trends are predicted for 2023 in this space?
What can SA learn about CMS best practice from other markets and what trends are predicted for 2023 in this space? Jonas Glad CEO DoohClick Credit: Ocean Outdoor Sweden / DoohClick The South African OOH market is a hot category and development is accelerating, but not all of it in a positive way. […]