Advancing Credible Measurement for Out-of-Home Advertising in Africa

Advancing Credible Measurement for Out-of-Home Advertising in Africa Jorja Wilkins Divisional Executive for Marketing and Marketing Services Primedia Outdoor (Credit: Primedia Outdoor, Ikeja Mall, Nigeria) “The need for research that is credible, and a common standard is undeniable. Without these essential elements, global brands will not invest or will invest less,” emphasised Celia Collins VP […]

Best performance of DOOH is seeded by facts

Best performance of DOOH is seeded by facts Jorja Wilkins Divisional Executive for Marketing and Marketing Services Primedia Outdoor Credit: Roadside digital screen, Gauteng, South Africa, Primedia Outdoor Best performance of DOOH is seeded by facts Selecting digital out of home inventory for an Out of Home advertising campaign across South Africa has become somewhat […]