Bright Lights, Big Brands: OOH in the Nightlife Environment

Bright Lights, Big Brands: OOH in the Nightlife Environment Livia Brown Owner what3things Editor-in Chief dooh.co.za Co-Founder Beyond the Billboard (Credit: Konka, Soweto) While a wide range of products is advertised in the nightlife scene, such as banking, fashion, and insurance brands, alcohol brands notably dominate. This article focuses on the strategic insights in this […]

The Cool Kids Table

The Cool Kids Table Livia Brown Owner & Founder what3things and Editor-in Chief dooh.co.za what3things and dooh.co.za (Credit: Canva) Since I joined the wonderful world of media 12 years ago, OOH specifically, has always had to fight for its’ seat at the proverbial media “table”. Long known as one of the first media channel to […]

adidas 3D/Anamorphic

Immersive Media:  adidas 3D/Anamorphic S+A Introduction A Digital OOH campaign showcasing the use of 3D/Anamorphic creative in both the mall environment and roadside digital OOH in South Africa. https://dooh.co.za/wp-content/uploads/2023/05/Adidas-Case-Study.mov

Coca-Cola Real Magic

Coca-Cola Real Magic S+A Introduction Great piece of work showcasing how to incorporate Digital OOH and real world activations to bring a campaign to life. https://dooh.co.za/wp-content/uploads/2023/05/Coca-cola21.mp4

What to expect from OOH in 2023: Be Bold, Be Good, Be Smart.

What to expect from OOH in 2023:Be Bold, Be Good, Be Smart. Livia Brown Owner & Founder what3things and editor-in chief dooh.co.za what3things and dooh.co.za What to expect from OOH in 2023: Be Bold, Be Good, Be Smart. As the media landscape shifts and adjusts to the latest developments, new technologies, new brand requirements and […]