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The Dichotomy of Digital OOH Planning and Buying

The Dichotomy of Digital OOH Planning and Buying Margie Carr Independent OOH Media Consultant MCarrMedia (Credit: Brand IQ) The Digital Out of Home [DOOH] Landscape in South Africa is coming into its own at a rapid pace.  A hundred screens were added to the roadside digital landscape in the past 12 months, with growth per […]