From Billboards to Benchmarks: How Data is Revolutionising OOH Advertising in South Africa

From Billboards to Benchmarks: How data is Revolutionising OOH Advertising in South Africa Peter Lindstrom OOH Manager Park Advertising (Credit: Everest Outdoor, image courtesy of Outdoor Auditors planning tool) After three decades on the media owner side of the Out of Home (OOH) industry, I’ve now crossed the negotiating table to join the agency world, […]