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Moving towards complete transparency in pDOOH

Moving towards complete transparency in pDOOH Remi Du Preez Managing Director Polygon (Credit: Polygon) In an advertising context and across all advertising mediums, measurement has always been a vital component in any campaign roll-out. Not only does it allow us to demonstrate return on our clients’ spend, it also provides a valuable opportunity to assess […]

The lights might be off but DOOH’s future is bright

The lights might be off but DOOH’s future is bright Remi du Preez Managing Director Polygon (Credit: Freepik.com)     The lights might be off but DOOH’s future is bright: 4 trends we can expect to see more of in 2023 It’s an exciting time to be alive. Especially if you’re alive and working in […]