Co-creating Brand Moments with DOOHSHARE

Co-creating Brand Moments with DOOHshare Ruchelle Mouton Head of Group Marketing Tractor Media Holdings (Credit: Mischief Media) In a world where grabbing audience’s attention is trickier than getting a cat into a bath, enter user-generated content (UGC) – the superhero of making brands relatable. UGC lets brands ditch the stiff talk and actually connect with […]

Bringing Measurability to Non- Traditional OOH Media: A case for Mobile Location Data

Bringing Measurement to Non-Traditional OOH Media: A Case for Mobile Location Data Ruchelle Mouton Group Head of Marketing and Services Tractor Media Holdings With continuous technology advancements, OOH is fast becoming the most measured medium globally and locally. However, for venue-based OOH there are still a few gaps – enter mobile location data! Mobile location […]