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The Power of True 1st Party Data in Omnichannel Strategy and Measurement

The Power of True 1st Party Data in Omnichannel Strategy and Measurement Sharné Daniels DOOH Campaign Specialist Vicinity Media Digital transformation is well and truly underway, and marketing is now more and more data driven. While it lagged behind for a few years, Out of Home has quickly caught up. Data is everywhere and “everyone […]