We’ve come soo far

We’ve come soo far Trish Guilford General Manager OMC They say that the best way to experience life is to travel and this year I have realised that the best way to gain the most knowledge about OOH is also to travel. Sitting in my motel room in Eugene Oregon, USA whilst I write this […]

Counting What Matters

Counting What Matters Trish Guilford General Manager OMC (Credit: iStock-1180543403) In an industry that is always looking for reliable research to justify advertising spend in media environments, it is of the utmost importance that the Out of Home Measurement Council (OMC) ensures just that for the Out of Home (OOH) segment. We have, for years […]