10 Years of Local Excellence: A Decade of True Location Targeting & 1st Party Data

10 Years of Local Excellence: A Decade of True Location Targeting & 1st Party Data South Africa’s premier location data and ad tech business, Vicinity Media, is an iconic local brand renowned for its pioneering solutions, true location targeting, and 1st party location data. Having effectively established the location-based advertising industry in South Africa over […]

Vicinity Media: How we use DOOH in our Retail Solution

Vicinity Media: How we use DOOH in our Retail Solution Sharné Daniels DOOH Campaign Specialist   Chanté Naidoo Head of Data   Olav Westphal Head of Retail For decades retail advertising has relied heavily on product and price executions delivered through print and TV, usually focused on month end and seasonal campaigns. With digital transformation […]