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Vicinity Media: How we use DOOH in our Retail Solution

Vicinity Media: How we use DOOH in our Retail Solution Sharné Daniels DOOH Campaign Specialist   Chanté Naidoo Head of Data   Olav Westphal Head of Retail For decades retail advertising has relied heavily on product and price executions delivered through print and TV, usually focused on month end and seasonal campaigns. With digital transformation […]

Out-of-home Advertising has Transformed the Path to Purchase

Out-of-Home Advertising has Transformed the Path to Purchase Nomzamo Moalusi Marketing & Communications Manager Primedia Outdoor (Credit: Primedia Outdoor) Out-of-home (OOH) advertising has transformed the path to purchase by playing a pivotal role in influencing consumer behaviour and driving measurable outcomes across the entire marketing funnel. The integration of OOH within cross-channel marketing strategies has […]

The Behavioural Dynamics of Shopping Malls

The Behavioural Dynamics of Shopping Malls Joe Spring Head of Location and Commerce Lightstone It can be tricky to access data for South Africa’s malls and shopping centres because of the various holding companies and foot count technologies involved. The challenge is even more daunting when you don’t own the ecosystem, and are a supplier […]