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Is your Billboard full of Ants?

Is your Billboard Full of Ants? Brandon de Kock Director of Storytelling BrandMapp Brandon de Kock, Director of Storytelling for BrandMapp, shares some thoughts on how consumer insights can help solve mysteries and sell OOH media. (Credit: unsplashed, Thomas Kinto) I once asked a grizzly old market researcher what he thought about big data. His […]

Insights from the latest OOH audit (February 2023)

Insights from the latest OOH audit (February 2023) Erik Warburg Founder and Marketing Director Outdoor Auditors Occupancy rates for static OOH continue to improve: Occupancy rates for static billboards in SA have improved consistently since the nadir or lockdown (Oct 2020). This is particularly encouraging, as this excludes digital OOH, which we know is expanding […]

Understanding the Human Truth and Using Consumer Insights to tell Media Stories

Understanding the Human Truth and Using Consumer Insights to tell Media Stories Delicia Arjunan Media Strategist PRIMEDIA Broadcasting (Credit: https://www.pexels.com/photo/man-standing-infront-of-white-board-1181345/) At the very heart of everything we do as marketers, media planners and strategists lie in the very essence of what allows brands to grow and thrive. This very essence is known as the understanding […]

What products do IRL offer and what specific products are available to OOH media owners and media agencies?

What products do IRL offer and what specific products are available to OOH media owners and media agencies? Bruce Burgess Geospatial Behavior Specialist IRL Consulting IRL Consulting creates data products that make extracting location-specific insights easy, empowering organisations to make better decisions that have an impact at a local level. By combining traditional static geospatial […]

Road measurement? Sorted.

Road Measurement? Sorted. Joe Spring Head of Location and Commerce Lighstone This is what you’ve been waiting for. Lightstone has solved the challenge of measuring Out-of-Home audiences. About four years ago we developed an Independent Audience Measurement for OOH and brought on a number of large media clients. Since the start, we’ve committed to the […]

Bringing Measurability to Non- Traditional OOH Media: A case for Mobile Location Data

Bringing Measurement to Non-Traditional OOH Media: A Case for Mobile Location Data Ruchelle Mouton Group Head of Marketing and Services Tractor Media Holdings With continuous technology advancements, OOH is fast becoming the most measured medium globally and locally. However, for venue-based OOH there are still a few gaps – enter mobile location data! Mobile location […]

Counting What Matters

Counting What Matters Trish Guilford General Manager OMC (Credit: iStock-1180543403) In an industry that is always looking for reliable research to justify advertising spend in media environments, it is of the utmost importance that the Out of Home Measurement Council (OMC) ensures just that for the Out of Home (OOH) segment. We have, for years […]