Faux OOH (FOOH) and Augmented Reality (AR): The Future of Integrated Out-Of-Home Advertising

Faux OOH (FOOH) and Augmented Reality (AR): The Future of Integrated Out-Of-Home Advertising Tim Burke Co-Founder bewilder https://vimeo.com/941206562 Out-Of-Home (OOH) advertising has long been a staple in the media strategies of brands worldwide, providing high visibility and broad reach. However, the advent of Augmented Reality (AR) and the innovative concept of Faux Out-Of-Home (FOOH) campaigns […]

Augmented Reality and Faux OOH: Immersive Experiences in the Outdoor Advertising Landscape

Augmented Reality and Faux OOH: Immersive Experiences in the Outdoor Advertising Landscape Anisa Kale-Ngwapa     Owner and Founder Keys Communications (Credit: Keys Communications) As the advertising landscape continues to evolve, brands are constantly exploring new ways to connect with their audiences. The fusion of Augmented Reality (AR) and Faux Out-Of-Home advertising (FOOH) is leading […]

OOH, What the FOOH

OOH, What the FOOH Ruan Lotter & Martin Venter Founders Latch Dammit Out of Home (OOH) advertising has a long and storied history. It can be traced back to the earliest civilisations when Egyptians built tall stone structures to publicise laws and treaties. Remarkably, due to the eruption of Vesuvius in 79 CE, we also […]