Co-creating Brand Moments with DOOHSHARE
Co-creating Brand Moments with DOOHshare Ruchelle Mouton Head of Group Marketing Tractor Media Holdings (Credit: Mischief Media) In a world where grabbing audience’s attention is trickier than getting a cat into a bath, enter user-generated content (UGC) – the superhero of making brands relatable. UGC lets brands ditch the stiff talk and actually connect with […]
The Evolution of Advertising through Mobile OOH, Social Media, and Digital OOH
The Evolution of Advertising through Mobile OOH, Social Media, and Digital OOH Chris Wilson Global Advertising & Partnerships Director MobiClicks (Credit: https://www.pexels.com/photo/person-taking-photo-of-graffiti-on-cellphone-7951641/) In today’s dynamic and technology-driven world, advertising has undergone a remarkable transformation. Traditional approaches are making way for innovative strategies that leverage the power of Mobile Out-of-Home (OOH), Social Media, and Digital OOH. […]
The Dichotomy of Digital OOH Planning and Buying
The Dichotomy of Digital OOH Planning and Buying Margie Carr Independent OOH Media Consultant MCarrMedia (Credit: Brand IQ) The Digital Out of Home [DOOH] Landscape in South Africa is coming into its own at a rapid pace. A hundred screens were added to the roadside digital landscape in the past 12 months, with growth per […]
The Synergy of Social and Mobile within Out-of-Home Media: Unlocking Powerful Marketing Opportunities for Brands
The Synergy of Social and Mobile within Out-of-Home Media: Unlocking Powerful Marketing Opportunities for Brands Nivasha Pillay Head of Client Leadership and Transformation EssenceMediacom (Credit: Yooh Media) In the ever-evolving landscape of digital marketing, the integration of various channels is crucial to creating impactful campaigns. One of the most potent combinations in recent years has […]
The strategic fundamentals of mobile and social media channels complementing the role of Digital Out-of-home (DOOH)
The strategic fundamentals of mobile and social media channels complementing the role of Digital Out-of-home (DOOH) Jared Pillai CEO Robust Marketing and Kifalme Africa Investments (Credit: Canal Walk, The Media Factory) In today’s digital age, mobile and social media channels have become essential tools for businesses to connect with their target audience. With the upsurge […]
Billboards give digital WINGS
Billboards give digital WINGS Kristy Yeld General Manager Mamela Media (Credit: Outdoor Auditors on behalf of Mamela) Digital has dominated marketing spend and continues to surprise and delight marketers around the world with its ever-growing capabilities and measurability. Hyper relevant targeting, contextual messaging, and real-time reactions make it incredibly difficult for traditional media platforms to […]