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Don’t Just Sell, Engage: The Future of OOH Advertising in South Africa

Don’t Just Sell, Engage: The Future of OOH Advertising in South Africa   Themebelihle Cheryl Dube Senior Hybrid Strategist and Brand Enthusiast (Credit: Reveel) In the broad spectrum of advertising platforms, Out-Of-Home (OOH) advertising in South Africa stands as a great example of adaptability and progression. Transitioning from the basic billboards dotting the highways between […]

Intersection of Faux Out of Home and Traditional OOH

Intersection of Faux Out of Home and Traditional OOH   Tania Quinn Creative Director Immersive Media With the growing interest in the controversial realm of Faux OOH and the integration of AR within the OOH space, a significant trend is attracting numerous advertisers. However, it is imperative to gain a comprehensive understanding of what precisely […]

Empowering Out-of-Home Advertising: Strategies for Success in South Africa in 2024

Empowering Out-of-Home: Strategies for Success in South Africa in 2024 Sean Busschau General Manager Insight Outdoor (Credit: Insight Outdoor) As we step into 2024, the out-of-home (OOH) advertising landscape is poised for an exciting year, especially in South Africa. Exploring strategic approaches and emerging trends can not only ensure the continued impact and relevance of […]

Fuelling the Growth of OOH through the Power of Numbers!

Fuelling the Growth of OOH through the Power of Numbers!   Gideon Adey CEO GUROOH Ltd As an OOH practitioner of more years than I’d care to mention, I’ve always been fascinated in the planning and selling of OOH campaigns using the best tools, data and information available – mostly because I find that kind […]

The Transformative Power of Programmatic DOOH: A Tactical Approach to Campaign Success

The Transformative Power of Programmatic DOOH: A Tactical Approach to Campaign Success Irina Vlad Managing Director Ivie Media (Credit: The Media Factory) In today’s fast-paced and ever-evolving world of advertising, programmatic DOOH (pDOOH) has emerged as a game-changer, offering advertisers like myself the opportunity to be more strategic and agile in our campaign planning. As […]

Modern OOH: how progressive adtech will transform your business

Modern OOH: how progressive adtech will transform your business   Jonas Glad CEO DoohClick (Credit: Tractor Ourdoor) Just some of the barriers to growth identified at WOO’s online Africa forum (held in February 2022) were a lack of standard formats, audience measurement and proof of play. And in what is a highly fragmented marketplace, contributors […]