2026 Vision: The OOH Trends Shaping the Year Ahead

2026 Vision: The OOH Trends Shaping the Year Ahead As we look toward 2026, the Out-of-Home (OOH) industry continues to evolve at an incredible pace; powered by technology, data, and a renewed focus on creativity and impact. The lines between physical and digital media are blurring faster than ever, transforming OOH into one of the […]

Defining the Attention Economy for DPBNs

Defining the Attention Economy for DPBNs       Two years ago, Provantage set out to evolve South Africa’s Digital Place-Based Networks (DPBNs) by doing what no other DOOH platform had done before, by measuring real audience behaviour at scale, in real time, across everyday environments. Today, the results are in and they confirm that […]