From Billboards to Benchmarks: How Data is Revolutionising OOH Advertising in South Africa

From Billboards to Benchmarks: How data is Revolutionising OOH Advertising in South Africa Peter Lindstrom OOH Manager Park Advertising (Credit: Everest Outdoor, image courtesy of Outdoor Auditors planning tool) After three decades on the media owner side of the Out of Home (OOH) industry, I’ve now crossed the negotiating table to join the agency world, […]

Driving Innovation in Out of Home Advertising with Real-Time Data

Driving Innovation in Out of Home Advertising with Real-Time Data At Luxon Data Solutions, we are proud to deliver a unique and unmatched value proposition to the Out of Home (OOH) advertising industry through our real-time traffic count data services. As the only provider of truly comprehensive, real-time traffic data in the market today, we […]