What do OOH strategists and media owners need to understand about digital in order to successfully leverage the digital and OOH channels together?
What do OOH strategists and media owners need to understand about digital in order to successfully leverage the digital and OOH channels together? Meghan Ferguson Digital Media – Independent Contractor (Credit: Boo! Media) The South African media landscape is amid a seismic shift. As consumers become increasingly connected, the boundaries between digital and traditional Out-of-Home […]
From your experience from working on major brands across Africa, how would you advise clients on how to win in Africa with OOH and Digital OOH?
From your experience from working on major brands across Africa, how would you advise clients on how to win in Africa with OOH and Digital OOH? Kirsty Carlson General Manager – Africa OMG (Omnicom Media Group) (Credit: OMG, Ghana) Africa is a diverse continent of cultures, languages, and landscapes. When we approach media in Africa […]
Can you provide us with an update on the Digital OOH landscape in Kenya and what excites you most?
Can you provide us with an update on the Digital OOH landscape in Kenya and what excites you most? Gideon Ruita Account Director dentsu Kenya Digital OOH (DOOH) in Kenya is a relatively young subset of the OOH industry and has witnessed steady growth of DOOH screens, particularly in the capital Nairobi, since 2017. Before […]
MOOH and DOOH: Illuminating Africa’s Ad Space in the Digital Age
MOOH and DOOH: Illuminating Africa’s Ad Space in the Digital Age Garth Rhoda Co-Founder & Group Director A.M.A Digital Media (trading across Africa & the UK) The Out-of-Home (OOH) advertising sector in Africa is poised for significant expansion, bolstered by a strong year of growth and favourable market conditions. Discussions at the World Out-of-Home Forum […]
Misconceptions of DOOH in Africa
Misconceptions of DOOH in Africa Gafiedah Wilson Media Client Lead OMG (Omnicom Media Group) (Credit: OMG, Mozambique) In my 20+ years in Advertising and Marketing Industry I have witnessed the evolution of OOH in Africa. OOH has evolved significantly in the last few years and has become a cost-effective solution for reaching consumers on both […]
Can you provide us with a landscape update of Digital OOH in the African markets and what growth do you predict in this space?
Can you provide us with a landscape update of Digital OOH in the African markets and what growth do you predict in this space? Greg Benatar Group Sales & Marketing Director Alliance Media Globally there have been exciting developments and innovations in OOH over the last 5-10 years, both in the digital and static space. […]
Advancing Credible Measurement for Out-of-Home Advertising in Africa
Advancing Credible Measurement for Out-of-Home Advertising in Africa Jorja Wilkins Divisional Executive for Marketing and Marketing Services Primedia Outdoor (Credit: Primedia Outdoor, Ikeja Mall, Nigeria) “The need for research that is credible, and a common standard is undeniable. Without these essential elements, global brands will not invest or will invest less,” emphasised Celia Collins VP […]
Unlocking the Potential of Digital OOH in Nigeria: A Vibrant Landscape with Room for Growth
Unlocking the Potential of Digital OOH in Nigeria: A Vibrant Landscape with Room for Growth Chisomaga Kingsley Out of Home Academy Founder / Project Lead In recent years, Nigeria has witnessed a significant growth in the Digital Out-of-Home (DOOH) advertising landscape. As the economy continues to expand and technology adoption increases, the DOOH sector in […]
From your experience working on various brands across Africa, where do you see the greatest opportunity and what are the biggest challenges in Africa when it comes to OOH and Digital OOH?
From your experience working on various brands across Africa, where do you see the greatest opportunity and what are the biggest challenges in Africa when it comes to OOH and Digital OOH? Eve Langkilde Managing Director The Last Yard (Credit: Alpha&Jam, Nigeria) OOH in Africa has a disproportionate share of investment compared to the rest […]