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OOH – The Stature Symbol of the Alcohol Category

OOH – The Stature Symbol of the Alcohol Category Johané Carstens Account Director Carat South Africa There is no disputing the fact that OOH is one of the most effective media channels to keep a brand top of mind. In South Africa, it is not only a great reach driving platform, but it also demonstrates […]

Bright Lights, Big Brands: OOH in the Nightlife Environment

Bright Lights, Big Brands: OOH in the Nightlife Environment Livia Brown Owner what3things Editor-in Chief dooh.co.za Co-Founder Beyond the Billboard (Credit: Konka, Soweto) While a wide range of products is advertised in the nightlife scene, such as banking, fashion, and insurance brands, alcohol brands notably dominate. This article focuses on the strategic insights in this […]