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Getting a Grip on Complex Technologies

Getting a Grip on Complex Technologies Joe Spring Head of Location and Commerce Lightstone (Credit: Lighstone) With the exciting rise of various technologies in the media space, it’s not uncommon to feel intimidated or confounded. One particular example is geospatial technology – a phrase that not many people use on a daily basis. It conjures thoughts of […]

The Evolving Landscape of DOOH Technology

The Evolving Landscape of DOOH Technology Mduduzi Cindi Founder & CEO The SteaDy Media Agency (Credit: BrandIQ) OOH media continues to be a vital component of the consumers daily lives.  Meaning that it can reach consumers just when they are about to make a purchasing decision, it’s an always on type of medium, remaining top […]

Digital Out of Home: Rapidly Growing & Ever Changing In The Face of New Technology

Digital Out of Home: Rapidly Growing & Ever Changing In The Face of New Technology Lerumo Maisela CEO Kena Group (Credit: Kena Outdoor) Digital Out Of Home (DOOH) is one of the fastest-growing marketing and advertising avenues. Through effective technology and meticulous data collection, Kena Outdoor strives to remain ahead of the curve. Kena Outdoor […]

What role does technology play in bringing creative ideas to life in OOH and Digital OOH and what are the most untapped technologies offering the biggest opportunities in the current landscape?

What role does technology play in bringing creative ideas to life in OOH and Digital OOH and what are the most untapped technologies offering the biggest opportunities in the current landscape? Elan Davidson Innovation Manager Moving Tactics SA (Credit: Gutterlamp) If the 21st century has shown us anything, it’s that technology is a major driving […]

The Promises of Programmatic DOOH in South Africa

The Promises of Programmatic DOOH in South Africa Bart Boogaard Sales Director South Africa, Amsterdam, Netherlands Sage+Archer (Credit: Box Digital, L’oreal, JCDecaux (Sandton City)) Programmatic has been around in digital for a while and now it is making its way to the OOH market as well. A new technology that not only streamlines processes but […]