Getting a Grip on Complex Technologies
Getting a Grip on Complex Technologies Joe Spring Head of Location and Commerce Lightstone (Credit: Lighstone) With the exciting rise of various technologies in the media space, it’s not uncommon to feel intimidated or confounded. One particular example is geospatial technology – a phrase that not many people use on a daily basis. It conjures thoughts of […]
Who are 3rockAR and how do your products bring Digital OOH to life using technology?
Who are 3rockAR and how do your products bring Digital OOH to life using technology? Ian Brookes Co-Founder/Managing Director 3rockAR (Credit: 3rockAR) “The rise of technology and what it means for the OOH industry” is a weighty subject, while I don’t claim to be a wise old sage (old maybe) who has all of the […]
The Evolving Landscape of DOOH Technology
The Evolving Landscape of DOOH Technology Mduduzi Cindi Founder & CEO The SteaDy Media Agency (Credit: BrandIQ) OOH media continues to be a vital component of the consumers daily lives. Meaning that it can reach consumers just when they are about to make a purchasing decision, it’s an always on type of medium, remaining top […]
Digital Out of Home: Rapidly Growing & Ever Changing In The Face of New Technology
Digital Out of Home: Rapidly Growing & Ever Changing In The Face of New Technology Lerumo Maisela CEO Kena Group (Credit: Kena Outdoor) Digital Out Of Home (DOOH) is one of the fastest-growing marketing and advertising avenues. Through effective technology and meticulous data collection, Kena Outdoor strives to remain ahead of the curve. Kena […]
What benefit does the right CMS offer media owners and how can this technology save media owners money in the long term?
What benefit does the right CMS offer media owners and how can this technology save media owners money in the long term? Jonas Glad CEO DoohClick (Credit: Doohclick) It’s true to say that in comparison to other media channels, digital out of home has historically been slow to implement automation. Old habits die hard and […]
Looking back over your career what technologies stands out as significant game changers for OOH and what do you predict is yet to come?
Looking back over your career what technologies stands out as significant game changers for OOH and what do you predict is yet to come? Ben Milne Global Head of Out of Home Media dentsu (Credit: Polestar) I celebrated my 46th birthday recently meaning that I now have the privilege to say that I have spent […]
What are the biggest opportunities that Mobile data and Location technology offer the OOH and Digital OOH industry?
What are the biggest opportunities that Mobile data and Location technology offer the OOH and Digital OOH industry Daryl van Arkel Chief Executive Officer Vicinity Media (Credit: Vicinity Media) We can all agree that OOH is digitally transforming at break-neck speed, COVID pushed the Fast Forward button and it hasn’t let up since. The days […]
What role does technology play in bringing creative ideas to life in OOH and Digital OOH and what are the most untapped technologies offering the biggest opportunities in the current landscape?
What role does technology play in bringing creative ideas to life in OOH and Digital OOH and what are the most untapped technologies offering the biggest opportunities in the current landscape? Elan Davidson Innovation Manager Moving Tactics SA (Credit: Gutterlamp) If the 21st century has shown us anything, it’s that technology is a major driving […]
The Promises of Programmatic DOOH in South Africa
The Promises of Programmatic DOOH in South Africa Bart Boogaard Sales Director South Africa, Amsterdam, Netherlands Sage+Archer (Credit: Box Digital, L’oreal, JCDecaux (Sandton City)) Programmatic has been around in digital for a while and now it is making its way to the OOH market as well. A new technology that not only streamlines processes but […]
How are VaultGroup’s smart locker solutions revolutionizing the digital Out of Home advertising space?
How are VaultGroup’s smart locker solutions revolutionizing the Digital Out of Home advertising space? Michael Gewer CEO and co-founder of VaultGroup smart locker solutions (Credit: 4045 on Freepik) You might be asking yourself, what do smart lockers have to do with advertising? At VaultGroup we have developed a product that not only links the two […]