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Teaching old dogs new tricks

Teaching old dogs new tricks   Chris Botha Group Managing Director Park Advertising (Credit: JB MEdia) The Digital Out-of-Home (DOOH) medium in South Africa is a category that is growing rapidly. The hyperlocality and rapidly adaptable nature of this medium means that agencies and clients have a “shiny new toy” to play with in the […]

The Evolution of Data-Driven Digital Place-Based Networks – The New “Everyday Television”

The Evolution of Data-Driven Digital Place-Based Networks – The New “Everyday Television” Jacques du Preez CEO Provantage   (Credit: Provantage) Digital out-of-home (DOOH) never stands still—much like the consumers it targets, from South Africa’s bustling airport terminals to the vibrant taxi ranks and everywhere in between. Digital Place-Based Networks (DPBN), in particular, have rapidly evolved, […]

What does it take to execute & develop sites in the airport space?

What does it take to execute & develop sites in the airport space? Mandisi Maqetuka Creative Group Head Mandisi Media Group (Credit: Mandisi Media Group) Mandisi Ads, as an independent, valid and active Out of Home advertising concessionaire at ACSA airports, started off with establishing a very congenial business environment with our landlord (ACSA), where […]

Drawing Closer to HNWIs: Capturing Interest in Private Jet Terminals

Drawing Closer to HNWIs: Capturing Interest in Private Jet Terminals Bukhosi Sibanda Director Private Jet Media (Credit: Private Jet Media) The elite demographic of High-Net-Worth Individuals (HNWIs) represents a complex and fascinating subject for study. Beyond their considerable wealth, they exhibit distinctive characteristics. Their preference for private jet terminals for both domestic and international travel […]