The lights might be off but DOOH’s future is bright
The lights might be off but DOOH’s future is bright Remi du Preez Managing Director Polygon (Credit: Freepik.com) The lights might be off but DOOH’s future is bright: 4 trends we can expect to see more of in 2023 It’s an exciting time to be alive. Especially if you’re alive and working in […]
What to expect from OOH in 2023: Be Bold, Be Good, Be Smart.
What to expect from OOH in 2023:Be Bold, Be Good, Be Smart. Livia Brown Owner & Founder what3things and editor-in chief dooh.co.za what3things and dooh.co.za What to expect from OOH in 2023: Be Bold, Be Good, Be Smart. As the media landscape shifts and adjusts to the latest developments, new technologies, new brand requirements and […]
Best performance of DOOH is seeded by facts
Best performance of DOOH is seeded by facts Jorja Wilkins Divisional Executive for Marketing and Marketing Services Primedia Outdoor Credit: Roadside digital screen, Gauteng, South Africa, Primedia Outdoor Best performance of DOOH is seeded by facts Selecting digital out of home inventory for an Out of Home advertising campaign across South Africa has become somewhat […]
THE 2023 OOH TRENDS: THE YEAR AHEAD IN OOH
The 2023 OOH Trends: The Year Ahead In OOH Sally Stewart Head of GroupM OOH SSA GroupM Credit: Roadside digital screen, Gauteng, South Africa, Relativ Media This year is certainly off to a booming start, December holidays are a distant memory and timelines are out the window, again. Isn’t that great news! We […]
What can SA learn about CMS best practice from other markets and what trends are predicted for 2023 in this space?
What can SA learn about CMS best practice from other markets and what trends are predicted for 2023 in this space? Jonas Glad CEO DoohClick Credit: Ocean Outdoor Sweden / DoohClick The South African OOH market is a hot category and development is accelerating, but not all of it in a positive way. […]
Key Trends in Africa Defining OOH In 2023 and Beyond
Key Trends in Africa Defining OOH In 2023 and Beyond Shamy Naidu Provantage Executive Director Provantage Media Group Johannesburg, March X 2023 – Provantage has distinguished itself as one of Africa’s top Out of Home media and marketing specialist companies over the last two decades. Having recently announced its evolution into a fully integrated marketing […]
What are 3 of the major media trends for 2023 and what are the low hanging fruit for the OOH industry?
What are 3 of the major media trends for 2023 and what are the low hanging fruit for the OOH industry? Celia Collins Vice President Media Publicis Groupe Africa Credit: Mall digital screen, Gauteng, South Africa, The Media Factory Consumers are changing their outlooks, perceptions, and emotions on what they follow at an astounding pace, […]