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Digital OOH’s role in the media mix

Digital OOH’s role in the media mix Michelle Pillai OOH Business Unit Manager iProspect SA (Credit: Reveel) Digital Out-of-home (DOOH) has not had to fight hard for a place within strategies compared to its static counterpart; that still has a hard time remaining on strategies due to inflexibility, high cost and low reach in relation […]

Pioneering the Future of DOOH Media in South Africa

Pioneering the Future of DOOH Media in South Africa Ari Arenstein CEO Alive Advertising (Credit: Alive Advertising) In the ever-evolving landscape of advertising, one company stands out as a pioneer in the realm of Digital Out-of-Home (DOOH) media: Alive Advertising. Since its inception in 1996, Alive Advertising has been at the forefront of transforming traditional […]

The Road Trip

The Road Trip Mali Motsumi-Garrido  Sales Director Tractor Outdoor Tractor Outdoor Sales Director Mali Motsumi-Garrido discusses the evolution of roadside digitals – where we’ve come from, the bumps along the way, and the road that lies ahead. (Credit: Tractor Outdoor) Out of home (OOH) media has seen many reincarnations over the past few years, but […]

Evolution of DOOH in the Nigerian Market: A Personal Perspective

Evolution of DOOH in the Nigerian Market: A Personal Perspective Tèmítọ́pẹ́ Ayànbádé Assistant Manager, Buying & Control (OOH) MediaReachOMD Nigeria. (Credit: Alpha and Jam) As a seasoned professional and thought leader in the Out-of-Home (OOH) industry here in Nigeria, I’ve witnessed firsthand the remarkable evolution of Digital Out-of-Home (DOOH) advertising in our market. From its […]