Creativity in DOOH is about delivering an oasis in a visual cacophony
Creativity in DOOH is about delivering an oasis in a visual cacophony Anne Van RensburgView Anne Van Rensburg’s profile Managing Director PHD Cape Town (Credit: https://footwearnews.com/2019/business/retail/america-malls-dead-who-still-stops-in-store-1202844387/) Rather than bludgeoning the audience with more stimulus the art of creativity within DOOH is to read the audience so as to understand their receptivity potential within a world […]
DOOH: The Forecast Is Bright
DOOH: The Forecast Is Bright Jonas Glad CEO DoohClick Credit: Ocean Outdoor The Gods weren’t smiling on the British Isles this month where the heavens opened as the nation crowned its new King and Queen. A gift for those swift footed OOH advertisers not running either a Royal motif or commemorative creative. When better to […]
What do clients, media owners and media agencies need to know about the process to successfully create anamorphic and 3D creative on digital OOH and how can brands get this right?
What do clients, media owners and media agencies need to know about the process to successfully create anamorphic and 3D creative on digital OOH and how can brands get this right? Tania QuinnView Tania Quinn’s profile Creative Director Immersive Media Out-of-home advertising has come a long way from the traditional static billboards of yesteryears. Today, […]
How to improve campaign outcomes through creative effectiveness
How to improve campaign outcomes through creative effectiveness Howard LonsteinView Howard Lonstein’s profile Trade Marketing Specialist JC Decaux Africa In the fast-moving and ever-evolving world of advertising, one of the most important elements to the success of any marketing campaign is the creative. A recent study by Kantar and WARC affirmed that creative and effective […]
What creative trends and techniques are you seeing globally and how can we maximize these trends in OOH to get better ROI etc?
What creative trends and techniques are you seeing globally and how can we maximize these trends in OOH to get better ROI etc? Pia Petersen Managing Director Ocean Outdoor Denmark (Credit: Ocean Outdoor) From bold 3D digital illusions and special effects to giant analogue formats, digital advancements and technologies such as artificial intelligence, augmented reality […]
From Johannesburg’s Bustling Streets to the Mother City’s Table Mountain
From Johannesburg’s Bustling Streets to the Mother City’s Table Mountain Tsepo Sehona Managing Director Eclectic Imagine the lively atmosphere and dynamic energy of Mzansi, where our diverse cultures, landscapes, and people create a truly unique canvas for advertisers. As a media expert with a global perspective, but with my roots firmly planted in South African […]
Localising Locations, Back to Kasi!
Localising Locations, Back to Kasi! Kabelo Kale The Township Media Specialist Thought Leader and Public Intellectual Views from The Townships by Kabelo Creativity and digital out-of-home (DOOH) advertising have witnessed remarkable transformations in recent years, driven by technological advancements, changing consumer behaviours, and COVID. These developments have not been limited to urban areas alone but […]