10 Years of Local Excellence: A Decade of True Location Targeting & 1st Party Data

10 Years of Local Excellence: A Decade of True Location Targeting & 1st Party Data South Africa’s premier location data and ad tech business, Vicinity Media, is an iconic local brand renowned for its pioneering solutions, true location targeting, and 1st party location data. Having effectively established the location-based advertising industry in South Africa over […]

Digital Billboards Taking the Front Seat

Digital Billboards Taking the Front Seat Ellah Ndlovu Account Manager Face First Media  Outdoor has predominately and still is fundamentally static billboards, but in the last couple of years in South Africa we have seen an exponential growth in digital billboards. This growth has been evident across all provinces but more so in Gauteng. According […]

Breaking News: Billboards are now self-aware!

Breaking News: Billboards are now self-aware! Darren Mckinon Commercial Director Epic Outdoor Well, not quite yet, but with the way AI and technology is evolving in the out-of-home industry, we shouldn’t be surprised to see this as the next evolution within arguably the most innovative media channel. Would it really be so hard to imagine […]

Best of OOH

Best of OOH Alasdair Muller Sales Director Evolv Outdoor When asked to contribute to the “best OOH campaigns of the last 10 years” I must say, I found it a very challenging prospect. OOH as a category is incredibly diverse, not only diverse in terms of environments, but also in terms of application. Even more […]