The Real Value of DOOH in South Africa’s Diverse Environments
The Real Value of DOOH in South Africa’s Diverse Environments Tebogo Raikane OOH Media Specialist Publicis Groupe (Credit: Relativ Media) In South Africa’s fast-evolving media landscape, Digital Out-of-Home (DOOH) has grown beyond screens and impressions, its compared to the first 100 years of motoring in the boom growth in the last 5 years alone —it’s […]
Why Street Pole Ads Are Earning Their Place in the OOH Mix
Why Street Pole Ads Are Earning Their Place in the OOH Mix In an era of digital dominance, where marketers often chase the next click, the role of Out-of-Home (OOH) advertising has evolved with precision and purpose. While large-format billboards and digital screens have long been seen as the stars of the OOH show, one […]
Elevate Your Brand with the Epic Padel Network
Elevate Your Brand with the Epic Padel Network Premium Audience. Prime Locations. Powerful Advertising. We’re not here to reinvent the game—we’re here to perfect it. Introducing the Epic Padel Network, a premium Digital Out-of-Home (DOOH), closed network, advertising platform designed for brands that demand the best quality and audience. With a national network of screens […]
Summit OOH Media reaches new heights to strengthen outdoor branding solutions
Summit OOH Media reaches new heights to strengthen outdoor branding solutions Summit OOH Media (Credit: Summit OOH Media) Johannesburg, May 2025 Summit OOH Media, a leading force in digital media and branding solutions, is proud to announce its arrival. Born of a strategic merger between JB Media and Yooh Media, two powerhouses known for their […]
Creativity doesn’t need a Scroll Bar to be Powerful
Creativity doesn’t need a Scroll Bar to be Powerful Nivasha Pillay (Credit: Lerfam) In an era dominated by mobile screens, social stories, and digital feeds, the enduring relevance of Out-of-Home (OOH) advertising is a testament to one thing: creativity doesn’t need a scroll bar to be powerful. But what’s even more powerful is when that […]
10 Years of Local Excellence: A Decade of True Location Targeting & 1st Party Data
10 Years of Local Excellence: A Decade of True Location Targeting & 1st Party Data South Africa’s premier location data and ad tech business, Vicinity Media, is an iconic local brand renowned for its pioneering solutions, true location targeting, and 1st party location data. Having effectively established the location-based advertising industry in South Africa over […]
Digital Billboards Taking the Front Seat
Digital Billboards Taking the Front Seat Ellah Ndlovu Account Manager Face First Media Outdoor has predominately and still is fundamentally static billboards, but in the last couple of years in South Africa we have seen an exponential growth in digital billboards. This growth has been evident across all provinces but more so in Gauteng. According […]
Breaking News: Billboards are now self-aware!
Breaking News: Billboards are now self-aware! Darren Mckinon Commercial Director Epic Outdoor Well, not quite yet, but with the way AI and technology is evolving in the out-of-home industry, we shouldn’t be surprised to see this as the next evolution within arguably the most innovative media channel. Would it really be so hard to imagine […]
Best of OOH
Best of OOH Alasdair Muller Sales Director Evolv Outdoor When asked to contribute to the “best OOH campaigns of the last 10 years” I must say, I found it a very challenging prospect. OOH as a category is incredibly diverse, not only diverse in terms of environments, but also in terms of application. Even more […]
Navigating the Transit Media Landscape: Client Needs, Challenges, and Opportunities in South Africa
Navigating the Transit Media Landscape: Client Needs, Challenges, and Opportunities in South Africa Monnis Sarchi Director Pinpoint Media (Credit: Blue Label Media) In the dynamic landscape of advertising, transit media has emerged as a powerful tool for brands seeking to capture the attention of a mobile audience. As the Director of Pinpoint Media, I […]