Navigating the Transit Media Landscape: Client Needs, Challenges, and Opportunities in South Africa
Navigating the Transit Media Landscape: Client Needs, Challenges, and Opportunities in South Africa Monnis Sarchi Director Pinpoint Media (Credit: Blue Label Media) In the dynamic landscape of advertising, transit media has emerged as a powerful tool for brands seeking to capture the attention of a mobile audience. As the Director of Pinpoint Media, I […]
Revolutionizing Transit Media: How MotionAds is Leading the Way Beyond the Streets
Revolutionizing Transit Media: How MotionAds is Leading the Way Beyond the Streets Jonathan Berkowitz Director MotionAds MotionAds has taken to the advertising world to set a new standard for and redefine the concept of transit media. Our innovative approach goes well beyond traditional street-level ads by harnessing the power and reach of Uber Eats delivery […]
The Untapped Power of Mobility Advertising in South Africa
The Untapped Power of Mobility Advertising in South Africa Ruan Linde Cillié Founder and Director EazyAds Challenges in Traditional Transit MediaWhen mentioning transit media in South Africa, it often brings to mind minibus taxis navigating busy streets. While this advertising medium offers extensive reach, it comes with significant challenges like brand safety concerns. Unpredictable vehicle […]
On the Move: Blue Label Media’s Bus Advertising
On the Move: Blue Label Media’s Bus Advertising Shalom Milner Media Account Manager Blue Label Media (Credit: Blue Label Media) Transit media, particularly bus advertising, plays a pivotal role in South Africa’s dynamic advertising landscape. Blue Label Media has expertly utilized buses as moving billboards, offering unmatched visibility and reach across the country, which […]
Faux OOH (FOOH) and Augmented Reality (AR): The Future of Integrated Out-Of-Home Advertising
Faux OOH (FOOH) and Augmented Reality (AR): The Future of Integrated Out-Of-Home Advertising Tim Burke Co-Founder bewilder https://vimeo.com/941206562 Out-Of-Home (OOH) advertising has long been a staple in the media strategies of brands worldwide, providing high visibility and broad reach. However, the advent of Augmented Reality (AR) and the innovative concept of Faux Out-Of-Home (FOOH) campaigns […]
Augmented Reality and Faux OOH: Immersive Experiences in the Outdoor Advertising Landscape
Augmented Reality and Faux OOH: Immersive Experiences in the Outdoor Advertising Landscape Anisa Kale-Ngwapa Owner and Founder Keys Communications (Credit: Keys Communications) As the advertising landscape continues to evolve, brands are constantly exploring new ways to connect with their audiences. The fusion of Augmented Reality (AR) and Faux Out-Of-Home advertising (FOOH) is leading […]
OOH, What the FOOH
OOH, What the FOOH Ruan Lotter & Martin Venter Founders Latch Dammit Out of Home (OOH) advertising has a long and storied history. It can be traced back to the earliest civilisations when Egyptians built tall stone structures to publicise laws and treaties. Remarkably, due to the eruption of Vesuvius in 79 CE, we also […]
The Real-World Impact of Mobile Advertising with MotionAds
The Real-World Impact of Mobile Advertising with MotionAds Jonathan Berkowitz Director MotionAds (Credit: MotionAds) Transit media has evolved rapidly, challenging traditional out-of-home (OOH) advertising with innovative, impactful alternatives. Among these, advertising on delivery bikes has emerged as a new frontier, and MotionAds stands at the forefront of this movement. Pioneering this niche, MotionAds integrates cutting-edge […]
Ripple Media’s Milestones in Outdoor Advertising
Ripple Media’s Milestones in Outdoor Advertising Deon Govender Managing Director Ripple Media (Credit: Ripple Media) Expanding Reach with Digital Innovation In 2023, Ripple Media proudly signed an impactful OOH media agreement with Sibaya Casino and Sun International to install Digital Streetpole LED screens. We successfully erected eight screens along the bustling boulevard of Sibaya Casino […]
52 reasons for airport OOH to smile
52 reasons for airport OOH to smile Brandon de Kock Director of storytelling BrandMapp (Credit: Unsplash) Sometimes, particularly walking around shopping centres and sitting in restaurants, I can’t help thinking how short our collective memory is. Like goldfish really. Or not, because it turns out that whole ‘four seconds’ thing is a myth: goldfish actually […]