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OOH – The Stature Symbol of the Alcohol Category

OOH – The Stature Symbol of the Alcohol Category Johané Carstens Account Director Carat South Africa There is no disputing the fact that OOH is one of the most effective media channels to keep a brand top of mind. In South Africa, it is not only a great reach driving platform, but it also demonstrates […]

Bright Lights, Big Brands: OOH in the Nightlife Environment

Bright Lights, Big Brands: OOH in the Nightlife Environment Livia Brown Owner what3things Editor-in Chief dooh.co.za Co-Founder Beyond the Billboard (Credit: Konka, Soweto) While a wide range of products is advertised in the nightlife scene, such as banking, fashion, and insurance brands, alcohol brands notably dominate. This article focuses on the strategic insights in this […]

Digital OOH’s role in the media mix

Digital OOH’s role in the media mix Michelle Pillai OOH Business Unit Manager iProspect SA (Credit: Reveel) Digital Out-of-home (DOOH) has not had to fight hard for a place within strategies compared to its static counterpart; that still has a hard time remaining on strategies due to inflexibility, high cost and low reach in relation […]

Pioneering the Future of DOOH Media in South Africa

Pioneering the Future of DOOH Media in South Africa Ari Arenstein CEO Alive Advertising (Credit: Alive Advertising) In the ever-evolving landscape of advertising, one company stands out as a pioneer in the realm of Digital Out-of-Home (DOOH) media: Alive Advertising. Since its inception in 1996, Alive Advertising has been at the forefront of transforming traditional […]

The Road Trip

The Road Trip Mali Motsumi-Garrido  Sales Director Tractor Outdoor Tractor Outdoor Sales Director Mali Motsumi-Garrido discusses the evolution of roadside digitals – where we’ve come from, the bumps along the way, and the road that lies ahead. (Credit: Tractor Outdoor) Out of home (OOH) media has seen many reincarnations over the past few years, but […]

Evolution of DOOH in the Nigerian Market: A Personal Perspective

Evolution of DOOH in the Nigerian Market: A Personal Perspective Tèmítọ́pẹ́ Ayànbádé Assistant Manager, Buying & Control (OOH) MediaReachOMD Nigeria. (Credit: Alpha and Jam) As a seasoned professional and thought leader in the Out-of-Home (OOH) industry here in Nigeria, I’ve witnessed firsthand the remarkable evolution of Digital Out-of-Home (DOOH) advertising in our market. From its […]

Vicinity Media: How we use DOOH in our Retail Solution

Vicinity Media: How we use DOOH in our Retail Solution Sharné Daniels DOOH Campaign Specialist   Chanté Naidoo Head of Data   Olav Westphal Head of Retail For decades retail advertising has relied heavily on product and price executions delivered through print and TV, usually focused on month end and seasonal campaigns. With digital transformation […]

Out-of-home Advertising has Transformed the Path to Purchase

Out-of-Home Advertising has Transformed the Path to Purchase Nomzamo Moalusi Marketing & Communications Manager Primedia Outdoor (Credit: Primedia Outdoor) Out-of-home (OOH) advertising has transformed the path to purchase by playing a pivotal role in influencing consumer behaviour and driving measurable outcomes across the entire marketing funnel. The integration of OOH within cross-channel marketing strategies has […]

The Behavioural Dynamics of Shopping Malls

The Behavioural Dynamics of Shopping Malls Joe Spring Head of Location and Commerce Lightstone It can be tricky to access data for South Africa’s malls and shopping centres because of the various holding companies and foot count technologies involved. The challenge is even more daunting when you don’t own the ecosystem, and are a supplier […]

Expanding Horizons: Bringing DOOH to Life in Multiple Settings

Expanding Horizons: Bringing DOOH to Life in Multiple Settings Roberta Gumede Marketing Director Lulame In the ever-evolving landscape of marketing, I’m thrilled to shed light on Lulame, a beacon of innovation crafted from the unique needs and challenges of South Africa. Lulame began with a noble mission: to democratize healthcare access and eliminate the daunting […]