10 Years of Local Excellence: A Decade of True Location Targeting & 1st Party Data
10 Years of Local Excellence: A Decade of True Location Targeting & 1st Party Data South Africa’s premier location data and ad tech business, Vicinity Media, is an iconic local brand renowned for its pioneering solutions, true location targeting, and 1st party location data. Having effectively established the location-based advertising industry in South Africa over […]
Digital Billboards Taking the Front Seat
Digital Billboards Taking the Front Seat Ellah Ndlovu Account Manager Face First Media Outdoor has predominately and still is fundamentally static billboards, but in the last couple of years in South Africa we have seen an exponential growth in digital billboards. This growth has been evident across all provinces but more so in Gauteng. According […]
Breaking News: Billboards are now self-aware!
Breaking News: Billboards are now self-aware! Darren Mckinon Commercial Director Epic Outdoor Well, not quite yet, but with the way AI and technology is evolving in the out-of-home industry, we shouldn’t be surprised to see this as the next evolution within arguably the most innovative media channel. Would it really be so hard to imagine […]
Best of OOH
Best of OOH Alasdair Muller Sales Director Evolv Outdoor When asked to contribute to the “best OOH campaigns of the last 10 years” I must say, I found it a very challenging prospect. OOH as a category is incredibly diverse, not only diverse in terms of environments, but also in terms of application. Even more […]
Navigating the Transit Media Landscape: Client Needs, Challenges, and Opportunities in South Africa
Navigating the Transit Media Landscape: Client Needs, Challenges, and Opportunities in South Africa Monnis Sarchi Director Pinpoint Media (Credit: Blue Label Media) In the dynamic landscape of advertising, transit media has emerged as a powerful tool for brands seeking to capture the attention of a mobile audience. As the Director of Pinpoint Media, I […]
Revolutionizing Transit Media: How MotionAds is Leading the Way Beyond the Streets
Revolutionizing Transit Media: How MotionAds is Leading the Way Beyond the Streets Jonathan Berkowitz Director MotionAds MotionAds has taken to the advertising world to set a new standard for and redefine the concept of transit media. Our innovative approach goes well beyond traditional street-level ads by harnessing the power and reach of Uber Eats delivery […]
The Untapped Power of Mobility Advertising in South Africa
The Untapped Power of Mobility Advertising in South Africa Ruan Linde Cillié Founder and Director EazyAds Challenges in Traditional Transit MediaWhen mentioning transit media in South Africa, it often brings to mind minibus taxis navigating busy streets. While this advertising medium offers extensive reach, it comes with significant challenges like brand safety concerns. Unpredictable vehicle […]
On the Move: Blue Label Media’s Bus Advertising
On the Move: Blue Label Media’s Bus Advertising Shalom Milner Media Account Manager Blue Label Media (Credit: Blue Label Media) Transit media, particularly bus advertising, plays a pivotal role in South Africa’s dynamic advertising landscape. Blue Label Media has expertly utilized buses as moving billboards, offering unmatched visibility and reach across the country, which […]
Faux OOH (FOOH) and Augmented Reality (AR): The Future of Integrated Out-Of-Home Advertising
Faux OOH (FOOH) and Augmented Reality (AR): The Future of Integrated Out-Of-Home Advertising Tim Burke Co-Founder bewilder https://vimeo.com/941206562 Out-Of-Home (OOH) advertising has long been a staple in the media strategies of brands worldwide, providing high visibility and broad reach. However, the advent of Augmented Reality (AR) and the innovative concept of Faux Out-Of-Home (FOOH) campaigns […]
Augmented Reality and Faux OOH: Immersive Experiences in the Outdoor Advertising Landscape
Augmented Reality and Faux OOH: Immersive Experiences in the Outdoor Advertising Landscape Anisa Kale-Ngwapa Owner and Founder Keys Communications (Credit: Keys Communications) As the advertising landscape continues to evolve, brands are constantly exploring new ways to connect with their audiences. The fusion of Augmented Reality (AR) and Faux Out-Of-Home advertising (FOOH) is leading […]