OOH, What the FOOH
OOH, What the FOOH Ruan Lotter & Martin Venter Founders Latch Dammit Out of Home (OOH) advertising has a long and storied history. It can be traced back to the earliest civilisations when Egyptians built tall stone structures to publicise laws and treaties. Remarkably, due to the eruption of Vesuvius in 79 CE, we also […]
The Real-World Impact of Mobile Advertising with MotionAds
The Real-World Impact of Mobile Advertising with MotionAds Jonathan Berkowitz Director MotionAds (Credit: MotionAds) Transit media has evolved rapidly, challenging traditional out-of-home (OOH) advertising with innovative, impactful alternatives. Among these, advertising on delivery bikes has emerged as a new frontier, and MotionAds stands at the forefront of this movement. Pioneering this niche, MotionAds integrates cutting-edge […]
Ripple Media’s Milestones in Outdoor Advertising
Ripple Media’s Milestones in Outdoor Advertising Deon Govender Managing Director Ripple Media (Credit: Ripple Media) Expanding Reach with Digital Innovation In 2023, Ripple Media proudly signed an impactful OOH media agreement with Sibaya Casino and Sun International to install Digital Streetpole LED screens. We successfully erected eight screens along the bustling boulevard of Sibaya Casino […]
52 reasons for airport OOH to smile
52 reasons for airport OOH to smile Brandon de Kock Director of storytelling BrandMapp (Credit: Unsplash) Sometimes, particularly walking around shopping centres and sitting in restaurants, I can’t help thinking how short our collective memory is. Like goldfish really. Or not, because it turns out that whole ‘four seconds’ thing is a myth: goldfish actually […]
OOH – The Stature Symbol of the Alcohol Category
OOH – The Stature Symbol of the Alcohol Category Johané Carstens Account Director Carat South Africa There is no disputing the fact that OOH is one of the most effective media channels to keep a brand top of mind. In South Africa, it is not only a great reach driving platform, but it also demonstrates […]
Bright Lights, Big Brands: OOH in the Nightlife Environment
Bright Lights, Big Brands: OOH in the Nightlife Environment Livia Brown Owner what3things Editor-in Chief dooh.co.za Co-Founder Beyond the Billboard (Credit: Konka, Soweto) While a wide range of products is advertised in the nightlife scene, such as banking, fashion, and insurance brands, alcohol brands notably dominate. This article focuses on the strategic insights in this […]
Digital OOH’s role in the media mix
Digital OOH’s role in the media mix Michelle Pillai OOH Business Unit Manager iProspect SA (Credit: Reveel) Digital Out-of-home (DOOH) has not had to fight hard for a place within strategies compared to its static counterpart; that still has a hard time remaining on strategies due to inflexibility, high cost and low reach in relation […]
Pioneering the Future of DOOH Media in South Africa
Pioneering the Future of DOOH Media in South Africa Ari Arenstein CEO Alive Advertising (Credit: Alive Advertising) In the ever-evolving landscape of advertising, one company stands out as a pioneer in the realm of Digital Out-of-Home (DOOH) media: Alive Advertising. Since its inception in 1996, Alive Advertising has been at the forefront of transforming traditional […]
The Road Trip
The Road Trip Mali Motsumi-Garrido Sales Director Tractor Outdoor Tractor Outdoor Sales Director Mali Motsumi-Garrido discusses the evolution of roadside digitals – where we’ve come from, the bumps along the way, and the road that lies ahead. (Credit: Tractor Outdoor) Out of home (OOH) media has seen many reincarnations over the past few years, but […]
Evolution of DOOH in the Nigerian Market: A Personal Perspective
Evolution of DOOH in the Nigerian Market: A Personal Perspective Tèmítọ́pẹ́ Ayànbádé Assistant Manager, Buying & Control (OOH) MediaReachOMD Nigeria. (Credit: Alpha and Jam) As a seasoned professional and thought leader in the Out-of-Home (OOH) industry here in Nigeria, I’ve witnessed firsthand the remarkable evolution of Digital Out-of-Home (DOOH) advertising in our market. From its […]