The Next Data Frontier for prDOOH is the Creative 

The Next Data Frontier for prDOOH is the Creative Howard Lonstein Trade Marketing Specialist JC Decaux Africa (Credit: JC Decaux Africa) In the dynamic landscape of programmatic Digital Out-of-Home (prDOOH) advertising, where data and automation reign supreme, it’s easy to overlook creative’s crucial role in driving engagement and achieving campaign objectives. According to OAAA (The […]

Moving towards complete transparency in pDOOH

Moving towards complete transparency in pDOOH Remi Du Preez Managing Director Polygon (Credit: Polygon) In an advertising context and across all advertising mediums, measurement has always been a vital component in any campaign roll-out. Not only does it allow us to demonstrate return on our clients’ spend, it also provides a valuable opportunity to assess […]

What are the 3 most common misconceptions about Programmatic DOOH?

What are the 3 most common misconceptions about Programmatic DOOH? Jonas Glad CEO DoohClick (Credit: Tractor Outdoor) Let’s be honest. Programmatic outdoor is just another way of selling out of home inventory. And the extent to which media owners are set up to trade their assets programmatically varies wildly depending on which country or continent […]

Is The Programmatic Digital Out of Home Gravy Being Thinned Down Too Much?

Is The Programmatic Digital Out of Home Gravy Being Thinned Down Too Much? Terry Paterson Head of Digital/Media Sales Epic Outdoor (Credit: Epic Outdoor) Programmatic Digital Out of Home (pDOOH) represents a dynamic shift in delivering content to the most relevant audience, precisely when it matters most. It is an exciting time to be a […]

The Power of True 1st Party Data in Omnichannel Strategy and Measurement

The Power of True 1st Party Data in Omnichannel Strategy and Measurement Sharné Daniels DOOH Campaign Specialist Vicinity Media Digital transformation is well and truly underway, and marketing is now more and more data driven. While it lagged behind for a few years, Out of Home has quickly caught up. Data is everywhere and “everyone […]