OOH’s Original Influencer: The Campaign That Made the Industry Look Up

OOH’s Original Influencer: The Campaign That Made the Industry Look Up     It began as a bold idea from DOOH.co.za – South Africa’s leading Out-of-Home (OOH) news and industry platform – to remind the world that before hashtags, filters, and sponsored content, there was OOH: the original influencer. Months later, The OG Influencer has […]

OG Influencer Shines Through Strategic Participation at The Loeries and The MOST Awards

OG Influencer Shines Through Strategic Participation at The Loeries and The MOST Awards The OG Influencer campaign, a bold celebration of Out-of-Home (OOH) media as the original influencer, made a strong impact at two of the industry’s most prestigious events: The Loeries and The MOST Awards. With its bold and innovative presence, OG Influencer proved […]

Who Is The OG Influencer Lighting Up South Africa’s Screens?

Who Is The OG Influencer Lighting Up South Africa’s Screens? (Credit: Tractor Outdoor) Something bold has hit the streets – and South Africans can’t stop talking about it. (Credit: Relativ Media) From taxi ranks and roadside billboards to gyms, malls, Gautrain stations and golf clubs, bright yellow messages are popping up everywhere. They’re cheeky, loud […]

Expanding Horizons: Bringing DOOH to Life in Multiple Settings

Expanding Horizons: Bringing DOOH to Life in Multiple Settings Roberta Gumede Marketing Director Lulame In the ever-evolving landscape of marketing, I’m thrilled to shed light on Lulame, a beacon of innovation crafted from the unique needs and challenges of South Africa. Lulame began with a noble mission: to democratize healthcare access and eliminate the daunting […]

Bridging the Gap: Extending DOOH’s Reach into South Africa’s Rural Heartlands

Bridging the Gap: Extending DOOH’s Reach into South Africa’s Rural Heartlands Roberta Gumede Marketing Director Lulame In the vast expanse of South Africa, access to healthcare remains a formidable challenge, particularly within remote communities. The disparity between urban and rural healthcare services is stark, with many South Africans in distant areas devoid of basic medical […]

Urban Health Meets Urban Eyes: Lulame’s Strategic Edge in High-Density Areas

Urban Health Meets Urban Eyes: Lulame’s Strategic Edge in High-Density Areas Roberta Gumede Marketing Director Lulame Remember those Vodacom public phone booths scattered around Soweto and every major township across South Africa? They started off draped in Vodacom’s initial greens and blues – a familiar sight before the bold shift to eye-catching red. As time […]