(Credit: Mischief Media)

In a world where grabbing audience’s attention is trickier than getting a cat into a bath, enter user-generated content (UGC) – the superhero of making brands relatable. UGC lets brands ditch the stiff talk and actually connect with people. Believe it or not, 79% of savvy shoppers say UGC sways their buying decisions, while a measly 13% give branded content the same respect.

But hold onto your hats, most UGC lives online. So, why not give it the VIP treatment in the real world?

Cue the spotlight for UGC driven Digital out-of-home (DOOH) advertising. With a sprinkle of UGC magic, DOOH campaigns unlock that “Did you see that?!” factor. These campaigns aren’t just ads; they’re full-blown audience experiences that live in the real world, making your brand memorable long after the curtain closes. UGC is the superhero here too, boosting engagement and turning your audiences into campaign rockstars.

Introducing DOOHshare, a user generated platform powered by Mischief Media, a Tractor Media Holdings company. The shareable billboard platform that turns audiences into campaign co-pilots. This platform isn’t just another tool in the shed, DOOHshare takes the social vibes of online engagement and smashes it together with big, bold DOOH screens. Want a mind-blowing campaign? DOOHshare hands you the keys to ‘talkability’ town, where user-generated content struts its stuff and transforms regular digital screens into a wild showcase of real customer stories.

And here’s the cool bit: it all happens in real-time. The result? A blend of UGC engagement, dynamic DOOH, and real-time zing, cooking up campaigns that’ll make your brand the talk of the town. Through integration with Tractor Outdoor’s digital roadside billboards, it connects the digital world to the real world in a match made in branding heaven. Advertisers get a chance to weave personalised stories, gracing the big digital screens with eye-popping UGC visuals.

So, if you’re ready to spice up your DOOH game, crank up the UGC volume, and give your brand the attention it deserves, DOOHshare is your ticket to the big leagues. Don’t just show your brand – make it the headliner of the show!

HOW IT WORKS

From the initial spark of an idea to the final curtain call, the DOOHshare process is all about combining top-notch user experience with that brand magic. We make sure every touchpoint with your audience feels like a warm embrace. Once we’ve settled on the perfect concept, we dive into action mode. Using some clever user-generated tech, we create a custom mobisite tucked neatly behind a branded link. It’s not just about visuals – we infuse the brand’s narrative to keep the experience consistent and the messages crystal clear.

With the concept greenlit, a custom designed dynamic creative template comes to life, seamlessly updating with the latest user-generated snapshots. And then, the real magic begins – as soon as the campaign goes live, the floodgates open for people to share their content through the branded mobi-site. But don’t worry, we’ve got quality control covered – our dedicated team meticulously reviews each submission before it takes the stage.

Once it’s a thumbs-up from the experts, the content is placed in a secure content library, ready to shine on the campaign billboards at precisely the right moment. And as an added bonus – content creators receive a personalized email featuring their very own custom billboard snapshot. It’s like an exclusive peek behind the scenes, ready to be shared with the world on social platforms.

But wait, there’s more! That image isn’t just a picture – it’s a gateway to a URL chock-full of insightful campaign details. And the best part? We’re tracking those click-throughs, so you’ve got the data to back up your campaign success.

So, from concept to execution, the DOOHshare journey is all about making things seamless, engaging, and true to your brand.

View the walkthrough process video here: