Dynamic content creates an experience that’s customised specifically for the advertiser, using data to create, change and serve audiences; it integrates existing data feeds to optimize content to deliver a deeper engagement with their audience, increase awareness, recall and perception.
Digital screens are bold, vibrant and constantly displaying moving images. To take this approach further Tractor has implemented dynamic content to engage with audiences and deliver content that catches the eye.
*Source: when compared with non-dynamic: Posterscope Data based on 20 campaigns, 13,770 Respondent Interviews 2015-2018
Tactically relevant creative content that can update in real-time, reacting as the conditions or data changes. Our system uses API’s to pull real world information from credible sources to build the triggers needed to automatically programme your DOOH content.
Change creative based on the weather to make campaigns more relevant
News, sports scores, stock index as and when it happens
Countdown clock to an event or campaign launch
Travel time and location on special deals
Live updates of traffic congestion or accidents
Display user-generated content
POS System Plugins