Dynamic DOOH

Dynamic content creates an experience that’s customised specifically for the advertiser, using data to create, change and serve audiences; it integrates existing data feeds to optimize content to deliver a deeper engagement with their audience, increase awareness, recall and perception.

Digital screens are bold, vibrant and constantly displaying moving images. To take this approach further Tractor has implemented dynamic content to engage with audiences and deliver content that catches the eye.

Why Dynamic?

+36%

Average Brand Impact

+60%

Memorablility Impact

+48%

Overall Effectiveness

*Source: when compared with non-dynamic: Posterscope Data based on 20 campaigns, 13,770 Respondent Interviews 2015-2018

Campaign Triggers

Tactically relevant creative content that can update in real-time, reacting as the conditions or data changes. Our system uses API’s to pull real world information from credible sources to build the triggers needed to automatically programme your DOOH content.

Weather

Change creative based on the weather to make campaigns more relevant

News

News, sports scores, stock index as and when it happens

Countdown

Countdown clock to an event or campaign launch

Travel Time

Travel time and location on special deals

Traffic

Live updates of traffic congestion or accidents

User-Generated

Display user-generated content

Sales Counter

POS System Plugins

How does it work?