Elevate Your Brand with the Epic Padel Network
23 June . 2 min read . Opinion
Premium Audience. Prime Locations. Powerful Advertising.
We’re not here to reinvent the game—we’re here to perfect it. Introducing the Epic Padel Network, a premium Digital Out-of-Home (DOOH), closed network, advertising platform designed for brands that demand the best quality and audience.
With a national network of screens strategically placed at elite padel venues across Gauteng, Western Cape, and KwaZulu-Natal, we deliver unmatched visibility and engagement with an affluent, hard-to-reach audience. This is where brands can make a lasting impact.
A Highly Desirable Audience
Padel is more than a sport it’s a statement. A lifestyle embraced by high-achieving individuals who prioritise quality and performance.
According to BrandMapp, 50% of padel enthusiasts are top earners and captains of industry. These hard-to-reach individuals, invest in premium experiences, making them the ideal audience for high-end brands.
Beyond the court, these individuals prioritise health and wellness—with 82% committed to fitness and a balanced lifestyle. They indulge in travel, fine dining, and luxury retail, frequenting high-end malls and embracing the finer things in life.
This is your audience—affluent, engaged, and ready to connect with brands that reflect their world-class aspirations.
A Sophisticated Consumer Base
Meet the padel player—a financially secure, energetic, influential professional with: Tertiary education (61%) Senior professional roles (55%) High rates of life cover (67%) Medical aid coverage (72%) Comprehensive car insurance (82%)
Beyond business, they’re tech-savvy and digitally engaged, regularly using online platforms for shopping, banking, and entertainment—making them an ideal audience for modern, dynamic brands.
Premium Screens, Premium Brand Exposure
Our DOOH screens are not only strategically placed at South Africa’s top-tier padel venues but are installed to ensure continual visibility from points of consumption ensuring brands capture attention in high-dwell environments where engagement thrives.
Redefining the Advertising Game
The Epic Padel Network goes beyond traditional advertising—it’s an opportunity for brands to connect with a highly sought-after audience that embodies luxury, lifestyle, and high performance. “This is an audience who has a healthy relationship with both money and time. Reaching this audience in a relaxed and social mindset is not easy. The Epic Padel Network allows brands the opportunity to engage and connect where it matters most”, says Candice Garner, Head of Digital at Epic Outdoor. By collaborating with us, brands can harness the energy of South Africa’s fastest-growing sport, and gain unparalleled visibility while boosting awareness, engagement, and sales.
Launch & Availability
The Epic Padel Network officially launched this month, and we’re inviting media buyers, agencies, and brands to explore this premium, easy to buy, advertising opportunity. Category exclusivity options available.
Where power lunches meet power serves: the padel court is the ultimate spot for A-listers and influencers. Contact us at sales@epicoutdoor.co.za or speak to your Account Manager to secure your spot in South Africa’s most exclusive DOOH network
About Epic Outdoor
Epic moments start here.
Epic Outdoor is the platform for brands to make unforgettable connections with South African audiences. We push the boundaries of out-of-home advertising with bold platforms that combines scale, impact, and innovation.
From large-format showstoppers to high-visibility digital billboards, premium lifestyle environments like Padel courts, and bespoke airport solutions where high-income travellers meet – our network is designed to deliver epic results. With bold creativity and strategic precision, we craft media solutions that drive real impact, spark conversations, and propel businesses forward.
Let’s create something Epic together.