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How are VaultGroup’s smart locker solutions revolutionizing the Digital Out of Home advertising space?



Michael Gewer

CEO and co-founder of VaultGroup smart locker solutions

Michael Gewer

Michael Gewer

26 June. 2 min read . Opinion

(Credit: 4045 on Freepik)

You might be asking yourself, what do smart lockers have to do with advertising? At VaultGroup we have developed a product that not only links the two in perfect cohesion but is also a world-first.

VaultGroup has been the market leader in the South African electronic locker space since 2014. We have installed over three thousand units throughout Africa. Our client list includes the likes of iStore, Telkom, MTN, Sportscene, Jet, Dunns, Totalsports as well as the leading real estate investment funds in the country.

(Credit: VaultGroup)

We offer everything from bespoke ultra-secure lockers (replacing traditional safes) to click and collect lockers, parcel storage lockers, school lockers, hospital lockers as well as residential and office lockers. All our lockers are keyless and operate using our in-house developed software as a service (SAAS) platform.

Seeing the opportunity to offer an income producing product that has the functionality of a traditional electronic locker we have proudly patented and launched the world’s first digital electronic locker with LED screens, it displays digital adverts on its LED locker doors.

PopVault turns a pain point into a paying point.

PopVault operates under our VG Media division and allows us to offer a fully customizable digital locker with AI-powered digital signage capability.

(Credit: VaultGroup)

It is not just a digital advertising space; it provides the user with a valuable service and even gives the advertiser access to real-time engagement analytics and reporting using its impressive AI measurement solution.

The patented PopVault solution offers the following:

  • The choice of a single or double tower with LED screens as locker doors
  • The option to have various sized lockers
  • Full click and collect or drop and shop functionality
  • Our SAAS platform which allows for easy integration via APIs
  • Video analytics and reporting (POPI compliant) of the following viewer details:
    • Age
    • Gender
    • Viewing time
  • AI powered analytics that allow you to roll out highly targeted advertising
  • Content management via a mobile or desktop app

While the potential use cases are endless, PopVaults are currently being used in:

  • Malls (for either click and collect or drop and shop)
  • Retailers (for Buy Online Pick-up In Store)

PopVaults are being installed throughout South Africa with the aim of having units overseas before the end of 2023.

(Credit: VaultGroup)

We are currently partnering with landlords as well as advertising agencies and we are always open to discussions with interested parties.

Get in touch today if you:

  • Are interested in having your ads flighted on a PopVault near you
  • Have a location that is perfect for a PopVault


For more information on our full product range, visit our website or get in touch with us on +27 11 530 7002 or

Michael has a passion for using technology and innovation to solve problems. This, paired with his entrepreneurial spirit led him to develop CellVault – a high-tech, patented smart locker solution for businesses that deal with high-value, low-volume goods.

CellVault was just the first of many products that VaultGroup now offers. VaultGroup thrives under his guidance and continues to provide pioneering, first of their kind products and services such as a PopVault. Michael’s work was aptly recognised when he was awarded the Jewish Entrepreneur Award in 2019.