Previous slide
Next slide
Previous slide
Next slide

Pioneering the Future of DOOH Media in South Africa

Ari Arenstein

CEO

Alive Advertising

Ari Arenstein

Ari Arenstein

27 May . 2 min read . Opinion

(Credit: Alive Advertising)

In the ever-evolving landscape of advertising, one company stands out as a pioneer in the realm of Digital Out-of-Home (DOOH) media: Alive Advertising. Since its inception in 1996, Alive Advertising has been at the forefront of transforming traditional outdoor advertising into dynamic, high-impact digital campaigns. From its humble beginnings launching South Africa’s first-ever digital billboard on Smitt Street in Braamfontein, Alive Advertising has grown to become a leader in the outdoor media space, with a footprint of 52 digital sites nationwide.

With digital sites spanning all nine provinces of South Africa, Alive Advertising has forged partnerships with thousands of brands of all sizes, offering mass reach and high impact. Its strategically located sites at major intersections and highways target every demographic and LSM profile across the country, ensuring maximum exposure for advertisers.

Over the past 28 years, Alive Advertising has witnessed a remarkable transformation in the advertising landscape, particularly the shift from traditional outdoor advertising towards DOOH. This evolution has been fuelled by advancements in technology and an increasing demand for more dynamic and interactive advertising mediums.

As Alive Advertising enters its second generation of family leadership, it does so with renewed energy and a commitment to embracing the future of DOOH. The company’s expansion and development efforts not only include the establishment of new digital sites but also the adoption of cutting-edge technologies that cover every aspect of DOOH advertising.

One of the most exciting innovations in the DOOH space is the integration of DOOH with other digital channels, creating a seamless omnichannel experience for advertisers. This integration allows advertisers to extend their campaigns beyond traditional outdoor spaces and into digital realms such as online platforms, social media, YouTube, TikTok, and even as an extension of TV advertising.

Moreover, advancements in programmatic buying capabilities have revolutionized the way advertisers engage with DOOH media. With increased precision and accuracy, advertisers can now target specific audiences and locations with ease, maximizing the effectiveness of their campaigns.

One of the key advantages of DOOH advertising is its agility and flexibility. Advertisers can now quickly upload their creatives and launch campaigns across any area in the country with a remarkably quick turnaround time. This flexibility allows advertisers to adapt to changing market conditions and consumer behaviour in real time, ensuring maximum impact and ROI.

As the DOOH landscape continues to evolve, Alive Advertising remains committed to collaborating closely with its media partners to unlock new possibilities and opportunities in DOOH advertising. By embracing innovation and leveraging the power of technology, Alive Advertising is poised to lead the way in shaping the future of advertising in South Africa and beyond.

Ari Arenstein
 
My journey with Alive Advertising commenced under the leadership of industry pioneers in DOOH, namely Itz and Monty Arenstein. Now in my 18th year with the company, I have assumed the leadership role in rebranding the company’s image with a fresh look and feel, as well as overseeing the development and expansion of sites across South Africa. I have the privilege of working with an amazing, passionate, and vibrant team at Alive Advertising. Together, we are dedicated to maintaining the company’s strong reputation as pioneers and leaders in DOOH, propelling it to new heights and positioning ourselves as creative and innovative thinkers in the field.
 
 
Alive Advertising 
 
This is our story of passion, determination, and a dream that started with a single digital billboard – pioneers and leaders in digital out-of-home advertising!
 
Alive Advertising has established a solid reputation and built lasting partnerships with brands, media agencies, and advertisers of all sizes, reaching and connecting with audiences across South Africa.
 
Our unwavering focus on DOOH only, has enabled us to carve out a niche for ourselves and set a benchmark for the future. It’s electric, It’s exciting, It’s alive!