Revolutionizing Transit Media: How MotionAds is Leading the Way Beyond the Streets
Jonathan Berkowitz
Director
MotionAds
Jonathan Berkowitz
30 September . 2 min read . Opinion
MotionAds has taken to the advertising world to set a new standard for and redefine the concept of transit media. Our innovative approach goes well beyond traditional street-level ads by harnessing the power and reach of Uber Eats delivery bikes. Through strategic partnerships, advanced technology, and a passionate team, MotionAds is transforming transit advertising and proving that our method is a game-changer in the industry.
A Trusted Partnership with Uber Eats
At the core of MotionAds’ success is our exclusive advertising partnership with Uber Eats, a relationship that profoundly sets us apart from the competition. This collaboration links our clients with a highly respected and widely recognised platform, allowing their brands to benefit from the credibility and extensive reach of Uber Eats. Uber Eats’ commitment to quality is reflected in its rigorous vetting process for delivery drivers, ensuring that each courier partner meets high standards of professionalism and reliability.
Unlike other players in the market, MotionAds leverages this partnership to provide an added layer of credibility and trust that enhances the overall effectiveness of our campaigns. By partnering with a reputable service like Uber Eats, the collaboration enables MotionAds to work with the top 10% of courier partners (by way of performance, ratings and other metrics on the UE platform) and ensures that brand messages are conveyed through a trusted medium, which translates into higher consumer confidence and engagement.
Beyond the Bike: Comprehensive Advertising Solutions
MotionAds offers much more than delivery bike advertising; we provide a comprehensive suite of additional services designed to enhance brand awareness: through the distribution of branded in-home flyers or product samples with each delivery made by our drivers. This added layer of service allows brands to connect with consumers in a highly personal and direct manner,and creates an engagement opportunity to the campaigns as well as a direct customer acquisition opportunity through various mechanics available on the flyers like QR codes, promo codes and special discounts or offers.
In-home flyers offer the unique advantage of prolonged visibility. Unlike digital ads that can quickly be forgotten or physical ads seen only briefly, flyers can remain in the home environment for an extended period, allowing the brand’s message to stay in view and top-of-mind long after the initial delivery. By incorporating these in-home touchpoints into our advertising strategy, MotionAds ensures that brands benefit from sustained visibility and repeated opportunities for consumer interaction.
MotionAds Campaigns
Empowering Drivers, Elevating Brands
Our commitment to our driver community extends beyond providing innovative advertising solutions; it’s about empowering the drivers who bring our campaigns to life. We are dedicated to creating tangible, positive impacts on our drivers’ lives. Through our business model, we’ve disbursed over R12.5 million in driver payouts to date, promoting financial freedom and stability.
This support not only improves our drivers’ livelihoods but also cultivates a vibrant community of enthusiastic brand ambassadors. We invest further into this support through pre-campaign and ongoing monthly training, ensuring they are well-informed about the campaign objectives. This education equips drivers to confidently represent the brand, whether explaining the campaign to customers, directing them appropriately, or discussing it during their daily commutes or between deliveries. By investing in their growth and ensuring they deliver exceptional service, we turn every delivery into a positive brand experience. Our commitment to giving back underscores our belief that meaningful, real-world impact drives sustainable success for both our drivers and our clients.
Harnessing the Power of Swarm Campaigns
A unique advantage of partnering with MotionAds is our ability to execute highly effective swarm campaigns. By leveraging our access to thousands of Uber Eats delivery bikes, we can deploy a large number of branded bikes simultaneously across multiple cities in South Africa, creating a dramatic visual impact and harnessing SA’s busiest streets as part of a broader strategy to achieve substantial and measurable results.
This swarm effect saturates targeted areas with a high concentration of branded assets, enhancing visibility and generating buzz, making every campaign a strategic move to increase recognition and impact.
Precision and Measureability with Advanced Technology
What sets MotionAds apart in the transit media space is our advanced proprietary technology. Our integrated platform revolutionizes audience engagement with precise targeting based on consumer habits, demographics, and locations, down to the suburb level. This ensures that each ad reaches the most relevant audience, enhancing the overall effectiveness of our campaigns.
A standout feature is our Driver Match technology, which aligns campaigns with Uber Eats delivery drivers in specific areas, allowing for pinpoint targeting. This precision not only maximizes the relevance of each campaign but also extends across the country, ensuring that brand messages are seen by the right people, whether in a single neighborhood or nationwide. Our technology enables us to craft highly targeted campaigns that drive measurable results, making each ad placement a strategic investment for our clients.
Conclusion: Elevating Transit Media with MotionAds
MotionAds is not merely redefining transit media; we are elevating it to new heights. By leveraging our exclusive partnership with Uber Eats, offering comprehensive advertising solutions, supporting our drivers, executing swarm campaigns, and utilizing cutting-edge technology, we deliver an unparalleled advertising experience. Our delivery bikes and drivers represent more than just vehicles for ads—they embody a new era in transit media, delivering messages with precision, impact, and enthusiasm. At MotionAds, we are committed to taking transit advertising beyond the streets, setting a new benchmark for the industry.
Jon Berkowitz, together with co-founder, Elan Band, founded MotionAds in 2019 by tapping into an unseen and unutilized advertising market in South Africa.
What started as a casual conversation between the two blossomed into a tangible business that took the lead in the delivery bike OOH advertising space.
Residing in Cape Town, Jon devotes his time to the thriving business, ensuring that their growth goes hand in hand with giving back to their drivers through multiple initiatives.
With a payout to their drivers of over R12.5 Million and a growing client base, Jon believes the business is just getting started and will soon be hitting their coming milestones with ease.