The Real-World Impact of Mobile Advertising with MotionAds
Jonathan Berkowitz
Director
MotionAds
Jonathan Berkowitz
29 July . 3 min read . Opinion
(Credit: MotionAds)
Transit media has evolved rapidly, challenging traditional out-of-home (OOH) advertising with innovative, impactful alternatives. Among these, advertising on delivery bikes has emerged as a new frontier, and MotionAds stands at the forefront of this movement. Pioneering this niche, MotionAds integrates cutting-edge technology to refine targeting and amplify our clients’ impact on precise markets with unprecedented granularity. What sets us apart is not just our technological edge but also our commitment to real-world impact: we’ve disbursed R11 million in driver payouts, empowering our drivers towards financial freedom. Beyond visibility, advertising on delivery bikes sparks conversation, whereby delivery recipients interact with our drivers when curious about our displayed ads. This ecosystem ensures that our ads are seen not just at shopping centres or homes but throughout daily routines, enhancing brand engagement and awareness organically and effectively.
The Motion Web of Reach
In the realm of transit advertising, MotionAds stands out with its unparalleled impact and precise targeting capabilities. Every ride becomes an opportunity to engage with your audience effectively. Partnered with Uber Eats, MotionAds expands its reach coupled with a significantly enhanced network. With a web of reach that competes with major brands, our innovative approach ensures your message reaches homes through direct distribution of in-home flyers to thousands. What truly distinguishes us is the visibility our bikes achieve in top cities and prime locations, ensuring maximum exposure for your ad. Unlike buses or billboards, our bikes can reach areas inaccessible to traditional transit ads—such as malls, parking lots, security housing estates and through door-to-door deliveries—making your brand visible exactly where it counts.
MotionAds Campaigns
Technology Like No Other
What truly sets MotionAds apart is our proprietary technology that revolutionises how brands connect with their target audiences. Unlike other forms of transit advertising, our integrated platform enables precise targeting based on consumer habits, demographics, and residence, ensuring that your message reaches the right people in the places they frequent most. We do this by using our Driver Match technology, ensuring advertisers are paired with drivers operating only in their targetted areas.
Whether it’s pinpointing high-traffic neighborhoods, specific residential areas, or tailoring campaigns to match consumer behaviors, our technology empowers clients to achieve unparalleled precision in their advertising strategies. This capability not only maximises engagement but also drives measurable results, making every ad placement on our delivery bikes a strategic investment in reaching and resonating with your exact audience.
Driven by Giving Back
Our commitment to our community extends beyond innovative advertising solutions; it’s about empowering the very drivers who bring our campaigns to life. Central to our mission is a dedication to giving back and creating tangible, positive impacts on our drivers’ lives. Through our business model, we’ve disbursed over R11 million in driver payouts to date, fostering financial freedom and stability. By supporting our drivers, we not only enhance their livelihoods but also cultivate a thriving community of motivated ambassadors for our advertisers. This commitment to giving back underscores our belief that meaningful, real-world impact drives sustainable success for both our drivers and our clients alike.
In conclusion, MotionAds represents a pioneering force in transit advertising, harnessing innovation to redefine the OOH landscape. Through our cutting-edge technology, we offer unmatched precision in targeting, ensuring that each campaign reaches its intended audience with pinpoint accuracy. To add another layer of impact, we embrace the strategy of ‘swarming’ a suburb. By ‘owning’ a target suburb and buzzing around it non-stop across all touch points, we amplify brand visibility and consumer interaction. Beyond metrics and engagement, we prioritise real-world impact by empowering our drivers through substantial financial support. This holistic approach not only fosters a community-driven ethos but also sets MotionAds apart in delivering measurable results and meaningful contributions to both advertisers and drivers alike.
Jon Berkowitz, together with co-founder, Elan Band, founded MotionAds in 2019 by tapping into an unseen and unutilized advertising market in South Africa.
What started as a casual conversation between the two blossomed into a tangible business that took the lead in the delivery bike OOH advertising space.
Residing in Cape Town, Jon devotes his time to the thriving business, ensuring that their growth goes hand in hand with giving back to their drivers through multiple initiatives.
With a payout to their drivers of over R11 Million and a growing client base, Jon believes the business is just getting started and will soon be hitting their coming milestones with ease.