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Thriving as a Media Owner in a Competitive South Africa

Tyron Martin

Sales Director

Reveel and Innovocean

Tyron Martin

Tyron Martin

27 November . 2 min read . Opinion

(Credit: Reveel)

As we find ourselves approaching the final stretch of the year, it’s a moment of reflection and planning for many businesses, including media owners like Reveel & Innovocean. In this ever-evolving landscape of advertising and media, finishing the year strong is not just a goal; it’s a testament to adaptability, creativity, and a commitment to delivering value to clients and partners. We’ve adopted key insights and strategies to help us thrive and stand out in this dynamic industry.

Staying Relevant and Different

One of the paramount lessons that we have learned in 2023 is the importance of staying relevant and different. With an influx of out-of-home (OOH) advertising structures erected throughout the year, it’s crucial to identify unique environments that resonate with the target audience. Being able to offer advertisers bespoke and distinctive OOH opportunities not only captures attention but also delivers real value to clients. In a year marked by tightening media budgets, providing clients with cost-effective solutions that truly make an impact becomes paramount.

The Power of a Dedicated Team

Success in the media industry is a collaborative effort, and our accomplishments are a direct reflection of the dedication and passion of our team. Cultivating a work culture that aligns with the company’s values is crucial. The love and work ethic demonstrated by colleagues at Reveel & Innovocean play a pivotal role in the success and growth of the business. Having a team that is enthusiastic, committed, and shares a vision for excellence is a winning formula.

The Value of Strong Partnerships

Media owners do not operate in isolation; they rely on a network of partners to thrive. This network includes competitors turned collaborators, reliable suppliers, and, most importantly, agency partners and clients. In the OOH industry, collaborating with creative clients willing to push the boundaries of innovation is a catalyst for success. We’d like to express our gratitude to all partners who contribute to their journey, acknowledging the symbiotic relationships that make the industry thrive.

The Art of Outdoor

For Reveel, success is defined by a commitment to making OOH as beautiful and eye-catching as it deserves to be. In an age where digital media and static advertising structures abound, the emphasis is on quality over quantity. Our approach is not about building countless structures but about crafting beautiful and iconic digital displays that captivate audiences. Our dedication to this strategy is evident in the iconic digitals we’ve erected throughout the year, illustrating that clients value and embrace this vision of OOH excellence.

Finishing the year strong in the highly competitive media landscape of South Africa requires a combination of innovation, teamwork, client collaboration, and a relentless pursuit of excellence. Reveel & Innovocean’s lessons from 2023 emphasise the importance of staying relevant, nurturing a passionate team, fostering strong partnerships, and focusing on the beauty and impact of OOH advertising. These principles serve as a valuable guide for media owners striving for success in a dynamic and challenging market. As the year draws to a close, let Reveel’s insights inspire you to finish the year strong and embark on a promising journey into the future of media ownership.

Tyron has been in media sales since day one, which was 18 years ago when he began his career in print advertising for Sports Illustrated and Men’s Health magazines. In 2010, he discovered the wonders of the OOH space and never looked back. Since then, he has consistently operated in the role of Sales Director, building his career with Wideopen Platform and BOO! Media. He also served as one of the founding partners of Relativ Media. Ultimately, five years ago, he co-founded Reveel, which is a partner in Innovocean, along with Tanner and Ken.